This business was established by the two owners more than 20 years ago. It is a well-established media company specializing in free, local newspapers catering to the expatriate community in Spain. Operating across seven distinct regions, including the Costa del Sol, Costa Blanca, and Mallorca, the company has built a strong reputation and a loyal readership.
The core business revolves around advertising, both in print and online, serving local, national, and international clients. With a focus on providing relevant news and information, the company has become a household name within the foreign community in its distribution areas.
Products and Services
The primary products are its seven weekly free newspapers, each tailored to a specific region in Spain. These newspapers consist of approximately 50% news and 50% advertising. The company also offers online advertising through its website and social media platforms. The most profitable service in terms of monetary value is the print newspaper, while online advertising yields the highest percentage margin. Clients can advertise across multiple platforms, reaching a broad audience. The company also sends out a daily newsletter. The core service is advertising, both print and digital.
Operations and Locations
This company operates from four facilities: three leased and one owned. The distribution network encompasses 7 regions.
The production process involves a sales team securing advertising contracts, and a team of writers and contributors producing editorial content. The production and design team then assembles the newspapers and website content, with the newspapers sent to printers for weekly publication and the online content published digitally.
The company maintains competitive pricing and relies on its own publications, website, social media, and daily newsletter for marketing.
Growth Opportunities and Competitive Edge
The company’s competitive advantage lies in its dominance within its distribution areas, boasting either the largest or only local newspaper in each region. The company’s website also enjoys higher traffic than its competitors. A strong, long-standing sales team and a loyal client base contribute to its success.
Significant growth opportunities exist in the online sphere, where the company aims to expand its digital presence. Furthermore, there is potential for geographical expansion into other regions with high concentrations of expatriates, such as the Algarve in Portugal and the Canary Islands. There are no direct, single competitors that cover the same geographic areas as this company’s seven editions. The company does not have any exclusive supplier contracts and pays printers weekly.
Reason for Selling
The owners are now seeking to sell the business to ensure its continued legacy, while they are still available to assist with a smooth transition.
