This company launched its first issue over 38 years ago. Its primary target was America’s third-largest industry—nonprofit organizations—in terms of gross expenditures and income. It ranks behind retail and wholesale. There are approximately 1.9 million nonprofits, about 11% of the workforce.
Their magazine has scored several firsts in the field. They were the first publication to launch newsletters covering select title-centric fields of interest such as development, marketing, fundraising management, and programming. They have launched several firsts in journalism and won several journalism awards for their coverage of nonprofit activities. For businesses aligned with healthcare and education, their magazine has unique relationships with major trade associations, such as one major group that covers 99% of the hospitals in the US with 50 beds as an example.
They have approximately 300,000 opted-in subscribers that receive their newsletters, webinars, white papers and special reports for clients such as Salesforce, Microsoft and BDO. These subscribers represent a broad range of organizations and executive responsibilities. They deploy about 30 million emails a year and produce four e-newsletters and monthly webinars, all aimed at supporting the work of nonprofits.
The company produces one of the leading national business publications for senior executives at nonprofit organizations, and Nonprofit Finance, a national publication for chief financial officers and CEOs at America’s largest nonprofits.
