Rohit Anand

• Two Cloud-based software businesses are available for sale together.
• First is a CRM for Gyms focused on lead generation.
• The second is Member management software for gyms.
• They can be accessed from a desktop, laptop, tablet, or phone with the help of the internet.
• Based in Australia, with a head office in Melbourne and a Sales and support team around Australia.
• 100+ clients on recurring plans (combined)
• 7 employees (combined) include 2 for IT development and 5 for customer success.

Growth Opportunities

Market Expansion

• Vertical Expansion: Expanding beyond traditional gyms to serve niche markets like boutique fitness studios, wellness centers, yoga studios, martial arts schools, and even sports clubs. Each of these markets has unique needs that can be addressed by specialized CRM features.
• Geographic Expansion: Targeting new regions or countries where fitness trends are growing, and the market is not yet saturated with CRM solutions. Localization and compliance with local regulations will be key.

Focus on Retention and Lifetime Value

• Membership Loyalty Programs: Enhancing CRM software with built-in loyalty and rewards programs to encourage member retention and increase lifetime value.

• Gamification Features: Introducing gamification elements like leaderboards, badges, and challenges that keep members engaged and motivated, improving retention rates.

Lead Generation and Marketing Automation

• Enhanced Lead Nurturing: Developing more sophisticated lead nurturing workflows that combine CRM data with external data sources (social media, online behavior) to deliver highly personalized content and offers.
• Omnichannel Marketing: Expanding capabilities to support omnichannel marketing strategies, allowing gyms to reach potential leads through multiple platforms (email, SMS, social media, etc.) seamlessly.

Expanding SaaS Ecosystem

• Fitness Marketplace Integration: Creating or integrating into a marketplace where gyms can offer classes, memberships, or services directly to consumers, leveraging the CRM and lead generation tools to optimize sales.
• Upsell and Cross-Sell Opportunities: Introducing additional SaaS tools for gyms, such as employee scheduling, inventory management, or financial planning, which can be integrated into the CRM platform.

This company specializes in providing Zoho CRM Implementation as a Zoho Premium Partner. Zoho is a powerful software suite for businesses of all sizes with 55+ applications, with 47% of its users in the US.  (Companies that use Zoho have witnessed a 300% improvement in lead conversion and a 53% increase in customer retention) The demand for Zoho Implementation experts (Premium Partners) is at an all-time high and will continue to be so.

The asking price is for 70% of the company. The owners will retain 30% of the company and help with the growth post sale.

The company enables Medium to large organizations to optimize business functions such as –

• Sales & Marketing
• Email & Collaboration
• Finance
• Human Resources
• Legal
• Customer Support
• BI & Analytics
• Project Management
• Developer’s Platform

Besides, the above services, the company has a Robotic Process Automation vertical powered by Zoho. The company is also currently near development completion of an AI MVP aimed towards finance and banking sector for deep real time corporate financial analysis to aid decision making. The software has a global potential user base and can be a considerable profit center for the company in 1-2 years from now.

Reason for Sale –  The primary owner wishes to trim their work-load because of age-factor and focus on the AI MVP that is near completion.

Training & Support –  The current leadership is fully committed to ensuring a smooth transition with the right buyer; while retaining 30% for the AI MVP development, beta rollout and formal launch with proper utilization of its existing network with Banks and financial institutions.

Team –  The organization is promoted and headed by senior software professionals with 20+ years of experience in the IT industry. The leadership team comprises four technology professionals to drive sales and customer deliveries. The team is also comprised of senior business analysts and sales professionals who have a track record of generating consistence revenue growth.

Current Team total headcount = 75

FY2024-2025 projected headcount = 100

Clients – Minimum number of clients: 370

Minimum client tenure – 2 years

Maximum client tenure – 7 years

Average client tenure – 4.5 years

This company owns 22 trademarked medicine brand names that are used in treating several diabetic, cardiac (including percutaneous coronary intervention (PCI) and coronary artery bypass grafting (CABG), hypertension, narcolepsy, Parkinson’s, dyslipidemia, schizophrenia, depression, mania, all neuropathy and neuro-related disorders.

Value Drivers

• Extremely Low Overheads
• Fixed Set of Supply Chain Intermediaries as Customers
  • Procurement Set in Place
  • Trademarks Ownership
  • Super Profit Margins
• Wide Range of Medicines as Products

Reason for Sale

The primary owner wishes to retire early and invest the sales proceeds for passive income mainly due to their health condition that needs more relaxation.

Team

The team consists of the owner as the CEO.

• There are 4 on-field sales personnel focused on business development through hospitals and clinics.
• There is 1 administrative staff for office-based tasks.

Business Model

• Buying pills from third-party contract manufacturers.
• Markets it under its brand name and trademarked individual product names.
• Sell at major pharmacies throughout the state along with sales on major e-pharmacists such as 1mg, and Apollo.

The company is modestly priced in comparison to the generic pharma trading multiples in India.

• Digital Freight forwarding company set up in Noida, India based on data-driven technology. A platform designed for exporters & importers providing end-to-end services for modern logistics needs.
• Current clients include companies such as Pepsico, Somfy, Casamara, Esskay Beauty, Orinetbell Tiles, Merino Industries, InoxGFL, Goodearth, Coral Telecom, Orient Fashion etc.
• The company is certified by DIPP (Department for Promotion of Industry and Internal Trade). It has been recognized by Start-up India and is a proud member of GDF Network (Global Digital Freight Network).
• The team is well experienced in the field of export/import, airlines, logistics, shipping lines, transportation and Information technology. With their expertise, they have made advance planning to link End-to-End users be it carriers, ports, service providers, or warehousing, there is going to be a solution from the company.
• Quick freight booking, real-time tracking, structured data, shipment-specific communication, and a dedicated team of experts make sure running clients’ supply chain is simple, reliable, and accurate.

Growth opportunities –

• Automation and AI Integration
• Global Expansion
• Sustainability Initiatives
• E-Commerce Integration
• Scalability through Cloud Solutions
• Regulatory Compliance and Risk Management