Financial Performance
Revenue Breakdown & Business Model
Recurring SaaS revenue accounts for 70% of total revenue, providing essential tools such as multilingual support, AI-driven pricing, 3D unit visualization, ID verification, and lead conversion capabilities tailored for self-storage facilities. The remaining 30% comes from SEO and digital marketing services, including PPC management, SEO optimization, Google Business Profile handling, and reputation tracking. These services work in synergy with the company’s SaaS offerings to enhance clients’ digital presence and revenue generation.
Competitive Edge
The company stands out in the self-storage industry with its AI-powered software, offering a seamless rental experience and automated move-in solutions that drive higher conversions. It has developed proprietary APIs and data tools that provide deep insights into pricing trends and customer behavior, enabling storage operators to make data-driven decisions. Additionally, its comprehensive digital marketing services, including SEO, PPC, and lead generation, provide a full-service solution for clients. High customer retention and scalability further strengthen its market position, with a net retention rate of 110%.
Market & Growth Opportunities
Significant expansion opportunities exist, particularly in outbound sales. The company is exploring hiring regional sales managers to target middle-market ownership groups in key markets. It is also investing in AI-driven automation to enhance pricing strategies, rental flows, and customer engagement. A growing demand for mid-tier property management software presents a key opportunity, and the company is well-positioned to fill this gap with a scalable and cost-effective solution.
Ownership & Transition
The owners are committed to supporting a smooth transition post-sale and are open to providing guidance as needed. Additionally, a key team member has been identified as a strong potential CEO candidate to lead the company forward. More details will be shared as discussions progress.
**Proof of funds will be required before further company details are released**
Reason For Sale: The owners are planning for retirement and seeking the right buyer as part of their succession plan.
Training & Support: The current ownership is amenable to negotiating the transition structure to ensure a smooth handover.
Competition:
The company boasts a range of competitive advantages in the self-storage industry. They introduced a pioneering fully integrated move-in software, eliminating the need for human interaction during rentals. With advanced biometric verification and access to a prominent ID database, they ensure secure identity confirmation. Proprietary coding enables clients to monitor real-time competitor pricing, while their effective SEO strategies drive increased website traffic, enhancing revenue potential. Moreover, the company offers a unique move-in e-commerce platform with full shopping cart technology, streamlining rentals and capturing abandoned bookings, setting them apart in the industry.
Potential Growth:
There is a market opportunity for a middle-ground property management software system in the storage industry. The company is considering expanding its outbound sales efforts and potentially hiring regional sales managers to target middle-market ownership groups in primary markets.
