How much is my Business Worth?

If you wonder, “How much is my business worth?” or “What is the actual value of my business?” We will help provide some guidelines for how companies are valued.

We also provide a business valuation to the companies we help sell. Our years of experience selling businesses for their optimal value have allowed us to develop a variety of information and industry indicators we use to value businesses.

If you consider buying a business, this article will also provide some information on how companies are valued. Knowing how businesses are valued can help guide the process of selling or buying a business.

There are a lot of factors that go into what a company will sell for.  We outline some of the criteria that can affect the valuation of a company. We do not provide a business valuation calculator because we find these overlook many business valuation factors. There may not be a perfect business valuation formula, but the factors and methods below are all things you should consider when valuing a business.

How Much can you Sell Your Business For?

If you are looking to sell your business, it’s important to get a business valuation. A business broker can provide a business valuation. Getting a business valuation helps to sell your business effectively. Contact us to sell your business and get a business valuation. We provide a free, confidential consultation. When we take your business on as a client, we utilize our business valuation methods to determine your business’s worth so we can effectively sell it.

Net Income Is a Factor In A Business Valuation

Your company’s financial health will play a major role in the value of your company. It will also be a significant factor in potential buyers’ decisions on what they will pay for a company.

There are different terms for income, such as Cash Flow, Net Income, EBITDA, Discretionary Earnings, and more. First, we’ll discuss Annual Cash Flow. This is essentially what the owner makes from the business, including their salary, perks, benefits, and net income. There may also be additions to this, such as one-time expenses. For example, if there was a flood and the business had to be cleaned up, this expense would typically be added into Cash Flow as a one-time expense incurred that a new owner would not expect to incur.

EBITDA (Earnings before interest, taxes, depreciation, and amortization) is similar to cash flow, but it subtracts what it would cost to pay a typical CEO in this industry to run the business. This may differ from the salary that the current owner makes. EBITDA is what the business would make for an investor after paying the average salary to a president that would run the Company for the investor.

Cash Flow and EBITDA are essential because what people are willing to pay is often based on a multiple of annual cash flow or EBITDA.  These multiples can vary greatly depending on many factors. For example, if two companies’ net incomes are both $500,000, one company might sell for three times the annual cash flow ($1,500,000), and another might sell for five times the yearly cash flow ($2,500,000).

We will explore some factors that can affect what type of multiple a buyer will use to determine what they will offer for a business and what other factors other than Net Income buyers might use to determine a company’s sale price.

Your Industry Plays A Role in the Value

The industry that a company is in certainly plays a part in multiples potential buyers’ willingness to pay for a business. For example, a technology company will typically sell for a higher multiple than a construction company.  Even within technology, a company that sells its own proprietary software will usually sell for more than a company that sells IT Services or acts as a reseller of other companies’ technology.

Not to worry, though. There are still many factors that go into what someone will pay. The industry is just one of them. A profitable construction company might sell for a lot more than a software company, depending on other factors.

How Your Company’s Size Impacts Value

In general, the larger and more profitable a business is, the higher the multiple of price to earnings is. For example, a company with an annual net cash flow of $200,000 might sell for 2.5 times Cash flow ($500,000). Depending on the details, a company with a cash flow of $5 Million might sell for 7 X Cash flow ($35 Million). This is an obvious factor in determining the value of a business.

There are many more factors to your company’s size and the value of your business, but this illustrates the amount of the earnings also factoring into the multiple buyers will pay for a business.  Valuing a business is part art and part science to combine all of the factors that go into a company’s potential sale price. We’ll continue with other factors that will go into it.

Synergies in a Merger & Acquisition

Getting a buyer or buyers who have good synergies with an acquiring company can be an excellent way to increase value in the sale of a company and lead to a higher price. There are a lot of different ways in which you can have a synergistic buyer. We’ll outline synergistic possibilities from buyers in the same industry and buyers in various industries.

1. Cost Reduction: A buyer within the same industry that can reduce costs by combining some of the overhead. Whether that overhead is the investment in underutilized equipment, space, or personnel, when underutilized assets are more fully utilized, there can be an increase in the combined profits by reducing costs without reducing revenue.
2. More Services to Cross-Sell: More common than cost reduction is synergies that result in a profit increase through an increase in combined revenue. An example of this is where a civil engineering firm acquires a Land Surveyor firm. Now they can cross-sell their existing customer base to provide more services to each other’s customers and increase the combined revenue. Also, they can win larger jobs where the bid involves both areas of expertise of the combined companies so that they don’t need to use subcontractors and can better control the quality and costs of the project.
3. Taking Full Advantage of each other’s strengths: An example of this would be an acquisition of a small software company that has developed great new technology but doesn’t have a large sales force.  This could be acquired by either an IT Services or Software company with a large sales force and relationships with IT Departments at their customers, but perhaps their products have become dated over time. The combination of these two firms would be able to more quickly sell the new technology and allow the more established firm a growth path that it wouldn’t have otherwise.
4. Investor’s Contacts and Strategy: Synergistic mergers don’t necessarily need to combine two companies. In some cases, you can have a wealthy entrepreneur or private equity firm that can acquire a company in an industry where they have contacts that they can use to introduce an acquired firm and get them into some large customers that they wouldn’t have access to. An experienced investor’s knowledge of an industry may also lead to invaluable advice on how a company should grow its Company profitably.

Business Trends Impact A Business’s Value

The trends in your business will affect the valuation of your company. For example, is the revenue going up, down, or stable. They will also look at the trends in net income as well as the trends of the costs. On average, they will pay a higher multiple for a company that is trending up compared to one that is trending down. Ultimately business buyers are paying for future cash flow and will do a comparative analysis of the discounted cash flow vs. their cost of capital.

Also, the net income and revenue might vary a lot from year to year. In this case, some potential buyers might average the last three or four years’ net income to apply a multiple, or they may use a weighted average where more weight is given to the most recent financial results.

Buyers will try to assess what is a reasonable forecast for a company’s future earnings based on its trends and other factors, such as the industry’s overall trends and external factors.

Customer Concentration Affects Valuation

Another thing that positively affects value is having many different customers, with no one customer making up more than 10% of your revenue. For example, if two companies are both making a net income of $1 Million and Company A has 150 customers with no one customer making up 10% of their revenue and company B has 10 customers with their top customer making up 40% of their revenue, typically company A will sell for more than company B.

Company B can still be sold; however, in some cases, they will have to decide between a lower sale price and a higher sale price that includes an earn-out. An earn-out is a general term for a part of the sales price paid to be reliant on what the revenue and/or earnings are going forward. It is a way for the buyer to pay more and have the seller assume part of the risk if their largest customer doesn’t continue with them. In many cases, the seller may stay on to ensure that the ownership transition is seamless and their large customers are retained.

Recurring Revenue Increases a Business’s Value

If a company has recurring revenue, this will typically make it more valuable. Recurring revenue can occur in many different industries. An example would be two Landscaping companies.

Company A mostly does new construction landscaping. When new developments are being built, they do the landscaping for these developments. Company B has long-term customers that they have ongoing relationships with and bill them every month.

If their customer retention is high and both Company A and Company B make the same amount of net income, typically, company B will sell for more because they have recurring revenue with long-term customers that they have retained. This reduces the risk in a buyer’s mind that the revenue will decline.

Employee Skills and Responsibilities Help Determine Your Business’s Value

Potential Buyers will consider the skills and responsibilities of the employees when determining the value of the Company. If the business is based around the owner’s capabilities and the owner has all of the relationships with the customers, this will be a more significant risk factor when the owner moves on, and typically, the owner will need to stay on for a more extended transition period.

A plus is if there is a management structure under the owner where employees report to the departmental managers instead of everyone reporting to the owner. If there are salespeople that handle customer relations and other essential roles in the Company, this is also a plus.

Your Company Reputation Can Impact Your Business’s Value

If the Company is well thought of in the industry, this, of course, is a plus. A minus will be if there is a pending lawsuit against the Company from customers or employees. It doesn’t mean that the Company can’t be sold, but it may mean that it will sell for a lower valuation. If the Company’s online reviews are good, this will also be a plus and put buyers more at ease.

Contracts and Agreements Are Major Factors In Your Business’s Valuation

Favorable long-term contracts with customers and employees are a plus. The length of the lease will also be a factor. If there is a short lease, if a new buyer can get a favorable long-term rental, this would also mitigate the short lease if the location is essential to the business.

They will also look at any contracts with suppliers that may be favorable or unfavorable as the term of the contract progresses.  Having exclusive supplier contracts is good. Another critical item will be if the contracts are transferable with or without consent. In some cases, the buyer may have to buy the corporate stock to ensure the contracts’ transferability.

Business Assets

The business assets on your balance sheet will be a factor in a business valuation.  When they are planning to sell, a business owner may have a good idea of the value, but buyers will determine what the replacement cost and utility of your assets are when making a determination as to how much they are worth.

Financial Transparency Can Help Sell Your Business

If the business’s financial information and other information are clearly laid out and easy to understand, this is helpful. It is useful to clearly identify the owner’s salary, perks, and benefits so the buyers can get a real understanding of what the owner is making.

Also, in discussion with the buyer, it helps to be open and honest about the business to give potential buyers an understanding of the opportunities and challenges they might face. This builds trust. No company is perfect, so it’s best to be honest in answering any questions. Also, any problems your business faces may be growth opportunities for a new owner.

Chemistry Between Buyer & Seller

There is no accounting for the chemistry between buyer and seller until they meet and get to know one another. A Seller that is easy to get along with and work with makes it easier for potential buyers to pay a premium price for a business. It helps to be open to different styles and personality types during a sales process. At the end of it, though, a seller has to be comfortable with a buyer as well.

Work with an Experienced Business Broker To Get A Business Valuation

If you consider buying or selling a business, it helps to work with an experienced Business Brokerage firm that knows what similar companies sell for. We can provide a clear and effective business valuation to help sell your business or to help you understand the business you are purchasing.

Business Brokers typically represent sellers, so of course, they are hired to maximize their sale price. Still, at the same time, experienced Brokers know they need to have a realistic valuation. A good Business Broker/M&A firm can help both buyer and seller work out a price that makes sense for both parties.

Buy a Business Through Synergy Business Brokers

If you consider purchasing a business, you can view our current businesses for sale based on your industry of interest: healthcare, technology, distribution, construction, manufacturing, services, engineering,  transportation. Then please fill out our online NDA for whichever business you are interested in.

Sell a Business with Synergy Business Brokers

Hopefully, this article has provided an overview of some of the factors in the valuation of a company.  If you are considering selling your business, we offer a confidential consultation to give you more specific information related to your business. After reviewing your financial information, we can provide you with a recommended asking price.

We have a large pool of potential buyers and will aggressively market your business while maintaining your confidentiality. Having a large number of potential buyers competing for your Company will get you the best price. An experienced broker will know how to position a sale to attract the most interest.

Synergy Business Brokers is a Leading M&A firm specializing in selling companies with annual net incomes of $250,000 to $7 Million in industries such as technology, healthcare, manufacturing, distribution, services, construction, and education. We offer a free, confidential consultation to learn more about your business and provide you with an estimate of value at no cost. In fact, there is no fee until your Company is sold.

Please fill out our simple form at Contact Us.  We have experienced professionals in NY, MA, NJ, PA, TX, LA, and CT and sell businesses throughout the US.