Pool Construction and Renovation Contractor: Referral-Only, Zero Ad Spend

Price: $1,100,000
Annual Revenue: $2,194,166 Net Cash Flow: $589,800

This well-established Florida-based contractor specializes in custom residential pools, renovations, and technical equipment repair. With more than a decade of industry presence, the company has built a stellar reputation as the go-to firm for complex repairs and high-quality builds, often called upon by competitors for help troubleshooting difficult projects.

The company is fully licensed to perform both commercial and residential pool work across the state of Florida. Operations are highly streamlined, with the owners and a tight network of subcontractors managing all projects. Despite never advertising, the business generates over $2.1M in revenue annually through word-of-mouth referrals and long-standing partnerships with over 20 local service businesses.

This is a rare opportunity to acquire a high-margin, technically respected brand with substantial growth potential and minimal overhead. The sellers are offering extensive transition support, including 6 months of hands-on training and 12 months of remote advisory.

Key Highlights

  • Strong Cash Flow – $589K seller discretionary earnings with approximately 27% profit margin.
  • Zero Advertising – All business comes from referrals and inbound inquiries. No outbound sales or marketing.
  • Deep Technical Advantage – Routinely handles projects that competitors decline. Known for diagnostic skill, precision, and honest service.
  • Licensed for Commercial & Residential Projects – Holds Florida Class A pool contractor license, but current focus is on high-end residential jobs.
  • Robust Quote Pipeline – $319K in contracted backlog, $116K in pending bids, and 273 active open quotes.
  • Efficient, Home-Based Model – No office rent; includes optional garage-based storage and dedicated in-home office/showroom.
  • Significant Equipment Value – Over $160K in well-maintained trucks and trailers included in the sale.

Ideal Buyer: An experienced contractor, business operator, or roll-up firm seeking a turnkey pool business with immediate cash flow and scale potential.

Listing Details

Reason For Sale: Sellers are relocating out of the country to pursue other business opportunities.

Training & Support: 6 months of in-person training and 12 months of remote advisory included.

Additional Information

Potential Growth:

  • Follow Up on Unclosed Quotes – Minimal effort has been placed on sales follow-up. The 273 active quotes represent low-cost revenue expansion.
  • Add Skilled Labor – Projects are declined weekly due to limited field capacity. Adding technicians would directly increase throughput.
  • Geographic Growth – Business is licensed statewide but currently focuses on a single metro area.
  • Launch Marketing Efforts – The business has zero online presence or marketing. Even basic digital or referral campaigns could yield substantial upside.
  • Introduce Maintenance Plans – Currently project-based only. Offering service contracts could introduce a recurring revenue stream and boost customer lifetime value.

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