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This profitable, growing company provides integrated branding, public relations, advertising, website development, Internet marketing and social media services. The cornerstone of its integrated marketing approach is a structured process that lays the groundwork for the design of client programs that deliver a demonstrable ROI. As a measure of the success of its methodology, the company has built a clientele of leading global B2B and B2C companies, including some of the most prominent Fortune 500 brands. The firm’s account executives are adept at using an initial engagement to unearth additional marketing consulting opportunities, and in guiding clients in improving performance in areas other than marketing through organizational restructuring, process reengineering and the adoption of new management approaches.
The company has been established for many years and more recently launched a retail division to tap the largely unserved segment of small companies, which typically lack in-house marketing capabilities. As a reflection of the success of the retail marketing strategy, the division has grown to a level where it now generates over 80% of company sales.
A potential new revenue stream lies in the content contained in several books on marketing and management authored by the CEO. In addition to the direct sales potential from distributing the content through video, audio, training seminars, a subscription-based website, and other communication vehicles, these products should help drive demand for the retail division’s services.
A public relations, advertising, or non-integrated marketing firm that buys this company could greatly enhance its ability to acquire and retain clients—who increasingly want all of their marketing needs to be addressed by a single entity. A management consulting firm or commercial printer could use its acquisition of the company to gain an immediate, solid foothold in the integrated marketing services segment.
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