Skip to content

Selling Your Insurance Agency

Business Broker to sell insurance agency










How To Sell Your Insurance Agency

Have you started thinking about how to reap the highest return on your significant investment of time and effort over many years in building your property and casualty insurance brokerage?

Seeling an insurance agency can be complicated and highly involved. Many insurance companies have dealt with selling their book of business or portions of their book of business, but selling their business as a whole is a completely different story. Whether you are an insurance agent tied to an insurance franchise company or you are an independent insurance agent or insurance broker, we can help you sell your insurance company effectively.

How Much Should I sell my insurance Agency For?

You should sell your insurance agency for its full worth, but how much is my business worth? Some buyers will want to acquire your entire insurance brokerage business and continue operating it at the same location. Others will prefer to buy only your book of business. Pricing these correctly is the first step you need to take when selling your business.

Regardless of whether a buyer is interested in purchasing just your book of business or the entire business, he or she will evaluate the following aspects of the business:

  • the commission growth trend in the past few years, including the percentage of commissions generated by homeowner vs. auto policies
  • the breakdown of your commissions from commercial vs. personal policies
  • the quality of the carriers with which you have direct appointments
  • your historical loss ratios
  • your policyholder retention rates
  • revenues from fees charged to commercial customers

Buyers who wish to purchase the entire insurance brokerage operation or just the book of business may be equally interested in retaining staff with producer licenses or strong CSR experience. A buyer who intends to continue operating the business at its current location will want to get a sense of the volume of business generated by walk-in customers and know how many years you have left on your lease.

Make sure you get an insurance business valuation to price your agency appropriately.

Contact Us

  • Please provide some information on the business you would like to sell. We sell profitable companies with annual revenue of $700,000 to $70 Million+.*

  • One of our experts will reach out within 1 business day to set up a consultation.

  • This field is for validation purposes and should be left unchanged.



You may have received standing offers to buy your business from local agency owners you already know. However, in our experience, companies that are outside the insurance industry typically present offers that reflect a higher multiple of commissions than industry insiders.

We already have relationships with these types of buyers. In addition, the marketing campaign we conduct will ensure maximum exposure for your insurance firm to many other potential buyers from outside the insurance industry while still maintaining the confidentiality of the sale of your business. We assume responsibility for the costs entailed in conducting a comprehensive marketing campaign for an insurance brokerage owner.


Just as you match your clients with the most suitable carriers based on their claims history, risk profile, and the carriers’ products, so, too, do we introduce insurance agency owners to those buyers most likely to present the most attractive offers.

We spend considerable time screening each potential buyer for his or her ability to meet the seller’s requirements. For example, in representing a recent insurance agency owner, we assessed inquiries from over 40 buyers before introducing the seller to six of them. The result? The seller received offers from four of these buyers that were well above the prevailing price paid for insurance brokerages of similar size-and despite the fact that his commissions had declined in recent years. Moreover, a skilled business broker can provide valuable guidance in managing the flow of information during the in-depth due diligence process that will begin after you accept a buyer’s offer. In addition, since the due diligence process may unearth information that could potentially kill a deal, the business broker’s expertise can be instrumental in negotiating the most favorable resolution of such an issue.

Perhaps you aren’t planning to sell your insurance company for another year or two. If so, keep in mind that it can take at least six months or longer from the time you are introduced to a prospective buyer until the time a transaction is consummated. Moreover, buyers usually want the seller to remain involved with the insurance brokerage for at least 1-2 years after the sale.

Regardless of whether you intend to exit the business in the next 2-3 years, please contact our insurance specialist with any questions about the sales process or a preliminary recommendation for an asking price. We can probably also suggest steps you can take now to enhance the value of your agency when you are ready to sell. Please be assured that any information you provide about your business will be kept strictly confidential until such time that you might engage Synergy Business Brokers to represent you, and a potential buyer executes a non-disclosure agreement.

Contact the Synergy Business Brokers to sell your Insurance Agency

Contact us today to sell your insurance agency. We have a marketing strategy as well as past buyers who are interested in buying your insurance agency. Learn more about our services and start your selling process today.

Scroll To Top