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The company is a premier digital marketing agency focusing on SEO solutions with a proven track record spanning over 20 years. Recognized as a top-tier service provider in the state, the business has consistently grown from year to year by maintaining a high standard of excellence.
Key Investment Highlights
Operating with no physical assets, the company’s entire staff works remotely. The company has developed proprietary software for HTML blogging and auto-site map generation.
The owner’s responsibilities include converting leads, billing, administrating duties and to a lesser extent server management. The business is mostly streamlined, allowing the owners to work a combined total of only 10-15 hours per week.
Business Model and Clients
The company offers a custom-designed website worth more than $5,000 at no upfront cost, provided clients subscribe to their website maintenance and SEO services.
The company has low customer concentration, with the largest customer contributing less than 10% of the revenue. The net revenue retention rate for 2023/24 stands at 102%.
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Financial Performance
Revenue Breakdown & Business Model
Recurring SaaS revenue accounts for 70% of total revenue, providing essential tools such as multilingual support, AI-driven pricing, 3D unit visualization, ID verification, and lead conversion capabilities tailored for self-storage facilities. The remaining 30% comes from SEO and digital marketing services, including PPC management, SEO optimization, Google Business Profile handling, and reputation tracking. These services work in synergy with the company’s SaaS offerings to enhance clients’ digital presence and revenue generation.
Competitive Edge
The company stands out in the self-storage industry with its AI-powered software, offering a seamless rental experience and automated move-in solutions that drive higher conversions. It has developed proprietary APIs and data tools that provide deep insights into pricing trends and customer behavior, enabling storage operators to make data-driven decisions. Additionally, its comprehensive digital marketing services, including SEO, PPC, and lead generation, provide a full-service solution for clients. High customer retention and scalability further strengthen its market position, with a net retention rate of 110%.
Market & Growth Opportunities
Significant expansion opportunities exist, particularly in outbound sales. The company is exploring hiring regional sales managers to target middle-market ownership groups in key markets. It is also investing in AI-driven automation to enhance pricing strategies, rental flows, and customer engagement. A growing demand for mid-tier property management software presents a key opportunity, and the company is well-positioned to fill this gap with a scalable and cost-effective solution.
Ownership & Transition
The owners are committed to supporting a smooth transition post-sale and are open to providing guidance as needed. Additionally, a key team member has been identified as a strong potential CEO candidate to lead the company forward. More details will be shared as discussions progress.
**Proof of funds will be required before further company details are released**