You have built a brand, attracted customers, and developed a way to deliver products directly to them. When you are ready to sell your direct-to-consumer business, buyers need to understand what keeps customers returning and how the company earns its profit.
Synergy Business Brokers helps owners sell profitable businesses with annual revenue of $700,000 to $250 million or more. For a direct-to-consumer company—also called DTC or D2C—we focus on the brand, customer relationships, financial results, and operations a buyer would acquire.
During our 15-step sales process, we typically introduce qualified buyers within 1–8 weeks, depending on your business and the information available. We support you through offer negotiations, due diligence, and closing.
Sales growth is useful context, but it does not tell the whole story. We help explain the earnings your brand produces after the costs of acquiring customers, supplying products, and fulfilling orders.
A business can sell through its own website while also using marketplaces, wholesale accounts, or stores. We help distinguish those channels so a buyer can understand the role and profitability of the direct-to-consumer operation.
Potential buyers may include established consumer-product companies adding a brand, ecommerce operators expanding their product range, investment groups, and entrepreneurs with relevant experience. Their interest will depend on your products, earnings, operations, and the resources needed to run the business.
We have experience selling businesses in areas including beauty and personal care, food and beverages, home goods, pet products, and specialty consumer products. Our related experience includes ecommerce companies, consumer-product distribution, and manufacturing.
In one completed ecommerce sale, the business sold products nationwide and developed repeat purchases through its email list. Synergy found a buyer and arranged financing that enabled payment of the full purchase price at closing without seller financing. Read more about our internet and online business sales experience.
Another sale involved Thomaston Feed, a pet supply business combining ecommerce, distribution, and retail operations. Alongside major brands, it sold a proprietary pet food brand produced through contract manufacturing. These examples illustrate our related ecommerce experience; your brand’s ownership, product mix, and sales channels will guide how we present your DTC business.
We start with your financial statements and a conversation about your brand, sales channels, and goals. Useful supporting information includes sales by product and channel, advertising results, inventory records, supplier arrangements, and the responsibilities of your team.
Our initial marketing does not publicly identify the company. Before sharing confidential details, we request an NDA and information about the buyer’s qualifications. We help you compare offers and coordinate the review of the business as the transaction progresses.
The handover should address your website, brand assets, product information, customer-service processes, supplier relationships, and the permissions needed for business accounts. We also discuss how inventory and working capital will be treated so those expectations are clear.
You may want a short handover or a continuing role in product development or brand management. We bring those preferences into discussions with buyers.
We offer a free, confidential consultation, with no upfront brokerage fee or monthly retainer. Our brokerage fee is paid when your business sells. Call 888-750-5950 to discuss selling your direct-to-consumer business, or tell us about your company through our seller registration form.