Sell Your Profitable Company for Maximum Value

If you have owned a profitable company for a long time and are thinking of retiring, you may be wondering how to sell your company.  You may have questions such as how do I sell my company confidentially? And, how do I get the best price when selling my profitable company?

Synergy Business Brokers is an award-winning broker that offers a confidential consultation to answer your questions and make the process more comfortable. Any change in life takes an adjustment, and this is undoubtedly one of those times.

Whether your business will sell for $700,000 or $70 Million, we have a database of over 40,000 potential buyers interested in companies in the following industries:

It helps to have a company like Synergy Business Brokers, with over 20 years of experience, to guide you through the process.

Comprehensive Marketing

In addition to this, we provide you with a comprehensive marketing program that uses Google, Facebook, LinkedIn, YouTube, Yahoo, Bing, Bizbuysell, Businessesforsale.com, BusinessBroker.net, and many other sites. We don’t advertise your company’s name and protect your confidentiality by requiring potential buyers to sign a Non-Disclosure Agreement and provide us with information to ensure they are qualified to purchase your business. We also utilize artificial intelligence, email marketing, and social media to get multiple buyers.

This allows you to get the best price for your company. We have Senior Experienced Advisors in NY, CT, NJ, TX, PA, LA, NM, IL, FL, CA, HI, MA, and Europe, and our buyers come from throughout the United States and overseas. There is no fee for our services until your Company is Sold.

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Confidential Consultation

If you would like a confidential consultation, please click the button below for a brief seller registration form. We’ll then contact you in confidence to discuss how we can assist you.

Seller Registration Form

Who Is the Right Buyer for Your Company?

The advantage of having a broker with a broad reach is that we work with many different types of buyers. We find that it’s best to keep an open mind because sometimes the best offer comes from another company in your industry, and sometimes it comes from a company outside your industry or a private investor.

Our job is to speak with as many potential buyers as possible to narrow this down to the most qualified and most likely to give you a solid offer. Having multiple offers is always our goal, and this provides you with the most leverage to negotiate the best terms. It also allows you to get a buyer that you are comfortable with. One that will look after your employees and customers and provide the same level of service and commitment as they are accustomed to.  We will also work with the buyer to provide them with financing options.

We can help you evaluate the offers and provide you with recommendations, but at the end of the day, it’s your company, and only you get to decide who you will sell your company to. Typically you will be providing a transition, so you want to make sure that it’s someone that you can get along with.

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Sold Companies & Testimonials

You can see some of the companies that we have sold at businesses sold, and you can read and listen to some of our testimonials at Testimonials.  We look forward to speaking with you and finding out more about your unique company and how we can position it best to attract the right type of buyers. We take a collaborative approach in working with you because you know more about your company and we know more about the process of selling a company, so working together, we get the best results.

Hopefully, we have answered some of your questions regarding how to sell your company.  For more information, please email us at info@synergybb.com or call us at (888)-688-4664 for a confidential consultation. You can view our overview video below.

Our Full Comprehensive Guide To Selling Your Profitable Company

If you’re wondering if the time is right to sell your company, we understand that selling something you have built from the ground up is not an easy decision. We often hear questions like “How do I sell my company confidentially? How do I get the best price for my company? Will I know when the time is right to sell my company? What is the best way to sell my company?”

Whatever the reason you are considering selling, being fully prepared and having a thorough understanding of the business sale process will not only give you peace of mind, but it will ensure you receive the best price and save time and energy throughout the deal.

Things to Consider Before Selling Your Profitable Company

For business owners, selling a company can be an emotional and stressful experience. Many owners have put their blood, sweat, and tears into an endeavor that they’ve worked tirelessly on for years. In some cases, businesses are family-owned, which means founders have worked side-by-side with loved ones to build their most valuable asset. When you decide to part ways with your business, it’s essential to understand the reasons behind your choices so that you don’t face regrets down the road. There are several common reasons for seeking the sale of a business. They usually fall into one of these categories:

Running a company becomes a habit and part of a daily routine, and people have difficulty breaking habits. Most of the time, business owners are driven and passionate about their work, genuinely enjoying what they do. This means that some business owners work right up until the time that they physically can no longer do so. Retirement can happen unexpectedly, leading to a lack of a successor in place. When that happens, selling becomes the only option. In other cases, an owner has a well-thought-out plan to retire, and this helps to maximize your price and gives you the ability to retire more peacefully and on your own terms.

Fatigue, overworking, and burnout are substantial factors in many owners’ choices to sell. The ongoing decisions, stress, and daily grind of making a company successful begin to wear on those in leadership roles. Selling the business and enjoying the payout and freedom that come with it look very appealing in these scenarios.

The other side of burnout is boredom. Many owners find that they are simply no longer interested in the work. Some businesses naturally have a redundant model – for example, a small manufacturing facility that has limited production and no real growth opportunities that an owner wants to take on. In these cases, owners can find themselves bored and dissatisfied with their work lives. It’s common for company founders to want to innovate and try new things. This is why you hear the term “serial entrepreneur” in our industry. Some business owners decide it’s time to move on and into something more exciting.

Life is unpredictable, and the illness or death of a key company player or their family can cause business owners to sell. Business owners may need to become caretakers of a sick loved one, which leaves little time for running a business. Similarly, divorce is a common catalyst for selling – if married partners own the business jointly, a sale may be necessary to divide assets fairly. Family and health issues can sometimes trump business dealings, so companies faced with choosing might find selling to be the best option.

Some business owners have a great idea but not the capital to put it into practice. This is why partnership models can work in situations like this. However, over time, partners can begin to disagree about almost anything – from long-term goals to financial aspects to staff changes. Sometimes, partners become so agitated with each other that a productive working relationship moving forward is virtually impossible. Selling allows the partners to separate from their company and part ways amicably without dismantling what they spent so long creating.

Technology has brought a whole new wave of entrepreneurs. The internet and an explosion in private business funding have led to increased competition in many industries. Business operations that have been running for decades must innovate to stay relevant. When owners are unable to adapt to a rapidly evolving market and begin to see competition overtake them, the choices are to reinvest time and resources to compete better or to sell. This is a monumental decision for a business founder, but timing is critical. Selling when the company is doing well will yield a higher sales price than waiting for a “downturn.” The importance of facing these realities in a timely manner cannot be overstated.

Weigh the Pros and Cons of Selling Your Profitable Business

Once you have carefully considered the reason for selling your company, you can better align your process to the outcome you hope to achieve. As with any major decision – in business or life – it’s important to have a thorough understanding of the positive and negative results that will come from your choices. Before asking yourself, “How do I sell my business?” you also want to ask yourself, “Is it the right time for me to sell my business?” The “pros” might be immediately apparent – but there are downsides to any transaction.

Advantages of selling your business include:

  • Diversifying your personal finances
  • Structuring a deal that allows a level of involvement you’re comfortable with
  • Taking advantage of new opportunities by freeing up time and capital
  • Providing new opportunities to others in your company
  • Financial freedom and the ability to retire or move on to other ventures

On the other hand, some disadvantages that you should consider are:

  • Engaging in highly complex transactions can require significant time and energy.
  • You will most likely need to sign a non-compete, which would limit future opportunities in the same industry (usually for 5 years).
  • Possibly financing part of the transaction or paying legal fees.
  • Facing uncertainty about your future
  • Leaving the fate of your employees to new owners

If you’re not sure about selling your business after reviewing all of the items above, stop and consult with a professional business broker like Synergy Business Brokers.

If you know that you do want to move forward with selling your company, there is some groundwork that you can lay before beginning the technical process of putting your company on the market.

3 Things Owners Can Do to Prepare to Sell a Profitable Company

To maximize your efforts and achieve the best results, you can get ahead in three areas.

There are a few red flags that experienced financial buyers know to look for. Some of these are a high revenue concentration in a couple of customers, high customer churn, legal risk (for example, any outstanding lawsuits), or key person risk (depending too much on one person). In addition, you also want to deal with any excessive debt, employee turnover, or a high degree of sales cyclability. As a general rule, you need to be aware of your strengths and weaknesses. Perform a complete review of the business using as objective a lens as possible. Document a plan to improve what you can, and explain what you can’t. However, if you are motivated to sell now, your business can still be sold. It just may not receive quite as high of a price.

On average, it takes between 6 and 10 months to sell a business. Sometimes, things can happen quickly, and a company can be sold in a couple of months. On the other hand, if you price the business too high, things can move very slowly.  Or, if you have a company that is in a small niche with limited numbers of potential buyers, that type of business can take time to sell unless you have a broker with experience in this niche. Companies with a significant net income or a pool of more potential buyers will likely sell more quickly. Either way, it’s essential to be prepared for a variety of timelines. We suggest company owners have their ducks lined up should things move faster than what they originally anticipated.

Initially; this team is simply you and a business broker. However, as the process progresses, you will need an accountant and a lawyer. It’s smart to have some thoughts on who these individuals will be before you’re at the contract-signing stage. Put feelers out for individuals in your industry, and ask your Business Broker for guidance on trusted partners who can help you through the process.

What Is the Best Way to Transition After Selling My Profitable Company?

After you sell your company, there is a transition period when you will still be involved in the business to some degree. This can vary from business to business, and the final arrangements will be negotiated as part of the selling process. How a business is transitioned can have a serious impact on the success of the company going forward. It’s very rare for a seller to simply hand over the keys and say, “Good luck!’. There’s a good reason for that. If the new buyer doesn’t receive a proper transition, there will be disappointment for all concerned if things don’t go well. No matter how you plan to exit the business, there are some general best practices to keep in mind for a smooth transition period:

Often, after the business sale, the previous owner will continue working full-time without any change in roles or responsibilities. This gives the new owner a chance to observe and learn the true day-to-day nature of the business. In the next phase, the owner might become more of an advisor present in the company but defer to the new owner on strategy and decision-making. Eventually, the seller might go down to part-time and then move on to only being available by phone or email. Regardless of the phased approach you choose, buyers and sellers should plan this out and make it part of their planning early on.

No matter what sort of business you have, it’s essential to keep the sale seamless and worry-free from a customer perspective. To ensure proper communication after a sale, start with your internal staff. Remember that morale could take a hit if they are worried about the future, and productivity could decrease. It’s essential to keep a pulse on the mood of everyone in the organization as you move through the transition process. New owners should meet with employees and let them know what they can expect from leadership and in the days to come. Be honest and transparent from the beginning. Next, communicate with suppliers, partners, and vendors. Not all suppliers need to be informed so you can make decisions on which ones should be. Keep them informed of the changes, and for particularly critical partners, you may want to set up meetings with the buyer to make a personal introduction. Don’t forget customers. The same thing holds true with customers. You may or may not need to inform customers of a change. But if you do,  then send clear communications letting them know what they can expect under new management. This is also a great time to solicit feedback and see where improvements can be made across the business.

Many previous owners find it difficult to transition away from the company they have been passionate about for so long. You may be asked to continue a formal relationship, such as holding a board seat or a consulting position. In these cases, ensure that you understand your decision-making power and what exactly is expected of you. It’s important to have thoughts about what the next phase of your life entails and have new endeavors to look forward to.

Keep the Sale of the Business Confidential

For most businesses, confidentiality is critical when it comes to selling. That’s because when customers, competitors, or creditors know a company is for sale, things can change. Relationships are likely to change; employees may catch wind of the process, and morale will dip, or they may find another job. Until a business sale is finalized, it’s in a business seller’s best interest to keep quiet about wanting to sell their business.

An experienced business broker can help you through the business sale process while still keeping the potential sale confidential. As discussed, they create a brief overview document, which doesn’t have the company name or specific location. This will be used to contact potential buyers and to advertise the company online, but prospective buyers will sign a confidentiality agreement before moving on to the next steps. The Broker will find out more details on the buyer to make sure they’re qualified. If the Broker and buyer feel the sale is a good fit, the seller will be looped in, and only if the seller also agrees that there is a fit will all parties meet to discuss the sale.

 

Throughout the entire business sale process, the Broker will act with discretion and the seller’s best interests in mind. There is a code of conduct that Synergy Business Brokers applies to every business sale. This is another reason it’s smart for owners considering selling to leverage a business broker rather than attempting to go it alone.

Avoid Mistakes When Selling a Profitable Business

As with most things in business, there’s a right way and a wrong way to do something – and often a gray area in between. Doing your due diligence ahead of time, working with trusted business broker experts, and being proactive will go a long way in not only helping you to sell your business but to sell at a desirable price and with positive outcomes for all involved.

 

We’ve heard too many unhappy stories of successful business owners attempting to sell their business with disastrous results. Either they tried to sell the business themselves or used the wrong business broker and had: A Sale process that dragged on and didn’t close; Or regretting the sale, accepting a low price; or owners remaining more or less involved with the business longer than they’d hoped. These are all very real consequences of deals gone wrong. Though the transaction process comes with plenty of areas for missteps, the mistakes we usually see fall into five general categories (Don’t Make These Mistakes When Selling Your Business):

(or being unprepared when it comes) – So much of business comes down to timing. It’s a good idea for any company to have an exit strategy ahead of time. Proper planning is what leads some firms to sell at tremendous profits while others scrape by. A top Business Broker can help you with this. You never know when someone will be ready to make an offer on your business, so you should conduct operations accordingly. The best time to sell is when business is going great. Serious buyers will recognize companies with their ducks in a row. If you are unprepared when an offer comes in, or if you wait until your company is floundering, you’re unlikely to get the results you’re hoping for.

As we mentioned, you’ll eventually need an accountant and a lawyer. But the person that makes the most difference in how much money a business owner is likely to walk away with is their business broker. Finding a trusted advisor who is experienced in your industry early on will make a difference in the time it takes to sell your business, your selling price, and the quality of the buyer and overall deal. You can read more about selecting the right business broker. Many companies have lost time or left money on the table by listing their company with the wrong Broker from the get-go. Contact Synergy Business Brokers for a confidential consultation when you want to discuss your options.  We’ll let you know if we’re the right fit or refer you to another business broker that deals with businesses in your industry.

The right Business Broker will work with you to develop a plan to market your business where you are working together proactively. The Broker will screen out the tire kickers, but once they get some well-qualified buyers, they will introduce them to you. No one knows your business better than you do. Likewise, no one will be as motivated or passionate about the results of a sale. Expect to really sell the positives of your business, and answer questions about why you’re selling. However, you also want to discuss how a new buyer can improve on what you have done. Everyone has different skill sets, so being honest about things you haven’t done can also be a plus for a new buyer to grow the business.

Price your business too high, and you’ll have trouble getting serious buyers interested. You may get some bottom feeders with low ball offers, but it’s tough to get many good buyers with a price that’s too high. Price it too low, and you’re likely to leave money on the table. It’s in your best interest to have a proper price valuation completed.  A top business broker will know what other similar businesses sell for and how your business is likely to be perceived by potential buyers. When setting your listing price, our best advice is to be realistic. Don’t expect top dollar for a company that is currently trending downward. Also, accountants may have a business valuation theory, but they often don’t know what buyers are really willing to pay.  Pricing is an area where someone who is not as close to the company can help provide an objective opinion. Many of the mistakes we see in a selling process revolve around pricing – so it’s crucial to get this area right.

You’ve likely heard the phrase, “a bird in the hand is worth two in the bush.” When you are able, it’s beneficial to make a clean break in discussions with the wrong buyers who will have a tough time getting financing or cannot provide enough money down. Consider the chances of the new owner’s success before signing any contracts with them. If you don’t get the right buyer, you can watch a new owner run what was once your passion into the ground. Not only is that hard to watch, but it can be detrimental financially if the seller had financed through you. A top business broker can steer the right buyers to you and avoid the unqualified ones. Ideally, your business is priced right so that you can expect multiple buyers to come to the table. Savvy business brokers will have more than one option in mind when selling your company.

Who Should I Contact to Sell My Company?

If you’re planning to sell your business, there are a few different options you can explore. You can try to conduct the business sale process yourself. There are times when this can be your best option. You can read about when to sell your business yourself and when to use a business broker. You can use a combination of a lawyer, accountant, or even a realtor to market your business. All of these options have been used with varying success. However, there are questions you need to ask yourself:

  • Do you want to sell your business for an excellent price?
  • Is a confidential sale important?
  • Would you like a buyer that will treat your employees and customers well?

Most likely, the answer to those questions is “yes.” In that case, you should consider working with someone who specializes in selling businesses like yours. Specialists in the sale of companies can be referred to by multiple names, which are often used interchangeably.

What do they do? Well, ultimately, a business sale broker helps you to sell your business. As we mentioned, no one knows your business better than you. On the other hand, a broker is an expert in the business of selling companies. This is why motivated business owners combined with experienced brokers are a powerful combination that is more likely to lead to desirable results than just working alone.

It can be hard to know which partner is right to sell your business. That being said, you must choose the right partner since doing so can make a difference in the selling price as well as the process leading up to it. Many business owners have left a lot of money on the table by collaborating with the wrong Broker. We recommend going through the following questions when narrowing down options for a broker to represent your business:

  • Has their business brokerage company been in business for a long time?
  • Do they have experience selling your type of business?
  • How extensive is their database of potential buyers?
  • Do they have Business Sale Brokers in multiple states?
  • How are their reviews?
  • Do they have an extensive marketing program?
  • Are their Businesses for sale advertised without the name of the company?
  • Do buyers need to sign a confidentiality agreement to get the details?
  • Do they only collect a fee if they sell your company?
  • Does your business broker communicate well?

Peace of Mind When Selling Your Profitable Company With Synergy Business Brokers

Synergy Business Brokers is the #1 Rated Business Broker in the Northeast and a top ten business broker in the United States. In fact, we are the number one rated virtual business broker in the US.

No matter the reason you’re considering selling – or how far down the path you might be – you can benefit from working with one of our trusted business sales experts. Our team of business brokers will ensure you get the best price possible while streamlining the business sale process and ensuring any agreement is favorable to you.

Contact Synergy Business Brokers today to get the merger process off to an excellent start and reach a deal that benefits you. We sell companies in NYNJPA, AZ, CTMATXMDVADCTNNHLA, CA, OH, and throughout the US.

We specialize in selling companies in distribution, technology, construction, manufacturing, healthcare, services, transportation, and engineering. Within these industries, we help to buy and sell companies with annual revenues of $700,000 to $70,000,000. To learn more about how we sell companies like yours, visit our resources for sellers, or check out frequently asked questions and view some of the testimonials from our customers.

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Are You Considering Selling Your Business?

For your confidential consultation, please email us at info@synergybb.com or call us at (888)-688-4664. To provide us with some information before our phone call, please fill out our quick online form. We look forward to hearing from you.