SaaS company with Media Industry clients

This deal involved the sale of a SaaS that offers cloud-based software solutions (mainly royalty fee calculations) for small US broadband and TV communications service providers. After an intensive process of LOI negotiations (over 15 offers), a specialized SaaS financial sponsor had the winning bid, with the total valuation exceeding the seller’s expectations by 20%. One of the challenges in the deal was attributed to the significant partner concentration, the company’s cable operators’ customers, and their associated risk of the declining underlying industry. Here is the review from the seller: “If you are selling a tech business, I could not recommend Synergy BB more. From start to finish, Ashish and Cristian took us through a complicated process with several significant bumps in the road, and got us the maximum value for our business, more than I was expecting. I interviewed 5 other companies, and Synergy recommended the highest selling price, but provided a detailed analysis to support it. And their analysis was proven when the buyer bids came in. Through all phases of the sales process, their support and guidance was outstanding!” Irvin